{"id":250022,"date":"2024-03-11T11:24:49","date_gmt":"2024-03-11T11:24:49","guid":{"rendered":"https:\/\/enistic.com\/?p=250022"},"modified":"2024-03-08T15:33:56","modified_gmt":"2024-03-08T15:33:56","slug":"eus-law-change-banning-greenwashing-to-promote-transparency","status":"publish","type":"post","link":"https:\/\/enistic.com\/2024\/03\/11\/eus-law-change-banning-greenwashing-to-promote-transparency\/","title":{"rendered":"EU&#8217;s Law Change: Banning Greenwashing to Promote Transparency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"250022\" class=\"elementor elementor-250022\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5deba e-flex e-con-boxed e-con e-parent\" data-id=\"7e5deba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea921b elementor-widget elementor-widget-text-editor\" data-id=\"fea921b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In a significant development, the European Union (EU) has taken a decisive step to combat greenwashing, a move lauded as fantastic news. This impactful EU law, while directly applicable\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">to companies seeking to sell products in the EU, sets a precedent for responsible marketing globally. The law specifically prohibits the use of misleading terms such as &#8220;eco-friendly,&#8221; &#8220;environmentally friendly,&#8221; &#8220;natural,&#8221; &#8220;recycled,&#8221; &#8220;biodegradable,&#8221; &#8220;carbon neutral,&#8221; and &#8220;climate neutral.&#8221;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b9e7f elementor-widget elementor-widget-text-editor\" data-id=\"b8b9e7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The essence of this ban is to curb deceptive marketing practices, exemplified by the EU&#8217;s criticism of claims like &#8220;carbon neutral cheese.&#8221; This law challenges companies to refrain from making unsupported claims merely by offsetting emissions. While this may pose challenges for the offset industry, it marks a significant stride toward transparency and authenticity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6675af elementor-widget elementor-widget-video\" data-id=\"e6675af\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=UJIgCzrjMO4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384823a elementor-widget elementor-widget-text-editor\" data-id=\"384823a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>ESOS: Energy Actions Plans<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88183d5 elementor-widget elementor-widget-text-editor\" data-id=\"88183d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Approximately 75% of all products in the market are estimated to be impacted by this ban, according to a comprehensive study. This statistic underscores the pervasive use of terms that imply environmental friendliness without concrete evidence. The EU&#8217;s resolute stance on this matter deserves commendation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c18a6f elementor-widget elementor-widget-text-editor\" data-id=\"5c18a6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reflecting on the potential adoption of similar legislation in the UK, aligning with these principles would enhance consumer trust and clarity. The call for using hard facts, measurable targets, and internationally recognised standards such as TCFD (Task Force on Climate-related Financial Disclosures) and PP and 0621 is crucial. By embracing transparency and adherence to science-based targets, businesses can communicate their environmental impact more accurately.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e702d elementor-widget elementor-widget-text-editor\" data-id=\"10e702d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The EU&#8217;s new law encourages a shift towards honest communication, emphasising the need to avoid confusing consumers. By providing clear information supported by verifiable data, companies can build credibility and foster trust with their audiences. The call for full transparency and adherence to international standards is not just a legal requirement but a commendable move towards a more sustainable and responsible business landscape.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec755 elementor-widget elementor-widget-text-editor\" data-id=\"b0ec755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In conclusion, the EU&#8217;s ban on greenwashing is a commendable and progressive move. As businesses navigate this changing landscape, adopting a truthful and transparent approach will not only align with legal requirements but also contribute to a more sustainable future. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7f2a7 elementor-widget elementor-widget-image\" data-id=\"9d7f2a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-1024x576.png\" class=\"attachment-large size-large wp-image-249674\" alt=\"\" srcset=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-980x551.png 980w, https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a35bf8 elementor-widget elementor-widget-text-editor\" data-id=\"5a35bf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Find out more information about the new law changes check our YouTube channel &#8220;<a href=\"https:\/\/www.youtube.com\/channel\/UC42H2T6HRs1OChXX9JyFlSA\">Carbon College<\/a>&#8220;. And if you have any questions or need further assistance, feel free to reach out.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1847c18 elementor-widget elementor-widget-hubspot-form\" data-id=\"1847c18\" data-element_type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 26884916,\n\t\t\t\t\t\t\t\tformId: \"b5127bb0-592e-46ff-936e-2a572ffbf765\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1715136620000-6009153826\",\n\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1715136620000-6009153826\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a significant development, the European Union (EU) has taken a decisive step to combat greenwashing, a move lauded as fantastic news. This impactful EU law, while directly applicable\u00a0\u00a0to companies seeking to sell products in the EU, sets a precedent for responsible marketing globally. The law specifically prohibits the use of misleading terms such as [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":244473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143,132,144],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250022"}],"collection":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/comments?post=250022"}],"version-history":[{"count":4,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250022\/revisions"}],"predecessor-version":[{"id":250027,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250022\/revisions\/250027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/media\/244473"}],"wp:attachment":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/media?parent=250022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/categories?post=250022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/tags?post=250022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}