{"id":250058,"date":"2024-03-20T14:37:30","date_gmt":"2024-03-20T14:37:30","guid":{"rendered":"https:\/\/enistic.com\/?p=250058"},"modified":"2024-03-25T16:53:21","modified_gmt":"2024-03-25T16:53:21","slug":"net-zero-introduction-to-the-martoc-method","status":"publish","type":"post","link":"https:\/\/enistic.com\/2024\/03\/20\/net-zero-introduction-to-the-martoc-method\/","title":{"rendered":"Net Zero: Introduction to the MARTOC Method"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"250058\" class=\"elementor elementor-250058\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5deba e-flex e-con-boxed e-con e-parent\" data-id=\"7e5deba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea921b elementor-widget elementor-widget-text-editor\" data-id=\"fea921b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The concept of Net Zero echoes far and wide, but what does it mean for businesses committed to minimising their carbon footprint? In this introduction post, we&#8217;ll not only explore the fundamental stages of the MARTOC Method (Measure, Analysis, Reduce, Track, Offset, and Certify). Whether you&#8217;re in manufacturing, services, or transport, understanding the MARTOC Method can be used to help you create a Carbon Reduction Plan or a Carbon Strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6675af elementor-widget elementor-widget-video\" data-id=\"e6675af\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ulyHLAXVAEw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384823a elementor-widget elementor-widget-text-editor\" data-id=\"384823a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Measurement<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88183d5 elementor-widget elementor-widget-text-editor\" data-id=\"88183d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The MARTOC method commences with Measurement \u2013 the foundational step of assessing your company&#8217;s carbon footprint. The scope is crucial, factors like electricity, gas, and company car fuel. Setting the baseline, choosing the timeframe, and acknowledging the reality of estimates due to incomplete data are all part of this critical phase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207c972 elementor-widget elementor-widget-text-editor\" data-id=\"207c972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Analysis<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e702d elementor-widget elementor-widget-text-editor\" data-id=\"10e702d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Analysis involves a deep dive into the data collected. The MARTOC method encourages businesses to scrutinise the scope, identify data gaps, and analyse historical emissions. This analysis provides an understanding, facilitating more informed decisions in the subsequent stages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dae07e elementor-widget elementor-widget-text-editor\" data-id=\"8dae07e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Reduction<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c18a6f elementor-widget elementor-widget-text-editor\" data-id=\"5c18a6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Reduction stage remains a unique challenge, as the MARTOC method aligns with the notion that there is no one-size-fits-all solution. The method encourages companies to implement projects that align with global warming limits, considering simple and cost-effective initiatives like LED light replacements to more substantial endeavours such as transitioning to heat pump technology.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7f2a7 elementor-widget elementor-widget-image\" data-id=\"9d7f2a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 11-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.co.uk\/Net-Zero-Business-effective-reduction-ebook\/dp\/B0C9VTX7YG\/ref=sr_1_5?crid=2E0IIRYJUHYJT&#038;dib=eyJ2IjoiMSJ9.Bv5G52ukt5fUCk9mRTK5EplzcKJUUo82_oOpeSKW1CapTNMVQuh1Dg86nSCXkXp9ZsxbLWCRuqoeBVWTDDS6lI3A36PuZ_lP090tx93upzqPcOt7v0CEm3HLph2oCMNsnelz3vb2-xpj4U80gvLd7g0T_95XEREyv-Ii5USKSF-Qc-SVFV35P7LADpRl1U39q6RBpBGTlBMo8xgMS5CaKVnBBwFj4Dm4fFuX3-5M5Kc.JHduhlv_YFkDjXs31sVL4aas_cMrzdcbFGNdDEMxZ_A&#038;dib_tag=se&#038;keywords=net+zero+for+business+book&#038;qid=1711378086&#038;sprefix=net+zero+for+business+book%2Caps%2C111&#038;sr=8-5\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/03\/Ive-found-it-really-hard-to-find-affordable-help-but-I-feel-like-this-book-has-really-taken-us-to-the-next-level-Excited-to-see-the-next-one-1024x576.png\" class=\"attachment-large size-large wp-image-250059\" alt=\"\" srcset=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/03\/Ive-found-it-really-hard-to-find-affordable-help-but-I-feel-like-this-book-has-really-taken-us-to-the-next-level-Excited-to-see-the-next-one-980x551.png 980w, https:\/\/enistic.com\/wp-content\/uploads\/2024\/03\/Ive-found-it-really-hard-to-find-affordable-help-but-I-feel-like-this-book-has-really-taken-us-to-the-next-level-Excited-to-see-the-next-one-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43995c3 elementor-widget elementor-widget-text-editor\" data-id=\"43995c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Track<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec755 elementor-widget elementor-widget-text-editor\" data-id=\"b0ec755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crucial to the MARTOC method is the Track phase, emphasising the importance of ongoing monitoring and accountability. Businesses must continuously track their emissions reduction progress, ensuring that the chosen projects are effective and aligning with the targeted goals. This approach allows for adjustments and optimisations over time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b77273 elementor-widget elementor-widget-text-editor\" data-id=\"5b77273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Offestting<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75cda2 elementor-widget elementor-widget-text-editor\" data-id=\"c75cda2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Offsetting, the fifth stage in the MARTOC method, aligns with balancing the equation. Businesses can choose to offset emissions through direct action, such as tree planting, or by contributing financially to projects that absorb carbon. The method encourages careful consideration of the chosen offsetting project&#8217;s impact.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8480a elementor-widget elementor-widget-text-editor\" data-id=\"2a8480a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Certify<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b656801 elementor-widget elementor-widget-text-editor\" data-id=\"b656801\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The final stage, Certify, is about validating your commitment to net zero. The MARTOC method underscores the importance of obtaining certifications from reputable organisations or third parties. This not only enhances transparency but also provides assurance to stakeholders and the broader community.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50f0d3 elementor-widget elementor-widget-text-editor\" data-id=\"f50f0d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In conclusion, the MARTOC method offers a holistic approach to achieving net zero. Measurement, Analysis, Reduction, Track, Offset, and Certify collectively form a strategic framework that guides businesses through the intricate journey of sustainability. By adopting this method, companies can navigate the complexities, ensure ongoing accountability, and contribute meaningfully to a greener future.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444ec6d elementor-widget elementor-widget-image\" data-id=\"444ec6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-1024x576.png\" class=\"attachment-large size-large wp-image-249674\" alt=\"\" srcset=\"https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-980x551.png 980w, https:\/\/enistic.com\/wp-content\/uploads\/2024\/01\/newwebpic-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a35bf8 elementor-widget elementor-widget-text-editor\" data-id=\"5a35bf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Find out more information about the new law changes check our YouTube channel &#8220;<a href=\"https:\/\/www.youtube.com\/channel\/UC42H2T6HRs1OChXX9JyFlSA\">Carbon College<\/a>&#8220;. And if you have any questions or need further assistance, feel free to reach out.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1847c18 elementor-widget elementor-widget-hubspot-form\" data-id=\"1847c18\" data-element_type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 26884916,\n\t\t\t\t\t\t\t\tformId: \"b5127bb0-592e-46ff-936e-2a572ffbf765\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1715122596000-2972821564\",\n\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1715122596000-2972821564\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The concept of Net Zero echoes far and wide, but what does it mean for businesses committed to minimising their carbon footprint? In this introduction post, we&#8217;ll not only explore the fundamental stages of the MARTOC Method (Measure, Analysis, Reduce, Track, Offset, and Certify). Whether you&#8217;re in manufacturing, services, or transport, understanding the MARTOC Method [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":250063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143,132,144],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250058"}],"collection":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/comments?post=250058"}],"version-history":[{"count":6,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250058\/revisions"}],"predecessor-version":[{"id":250066,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/posts\/250058\/revisions\/250066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/media\/250063"}],"wp:attachment":[{"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/media?parent=250058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/categories?post=250058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enistic.com\/wp-json\/wp\/v2\/tags?post=250058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}